Meet the Instructors of the Texas 2-Step Training Event

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Meet Your Instructors

RICK WHITE

Rick White is a renowned expert in the auto repair industry, known for his ability to turn complex financial concepts into practical strategies. With over 30 years of experience, Rick has helped countless shop owners unlock hidden profits and streamline their operations. His engaging and hands-on approach ensures that participants leave his Financial Bootcamp and Building Your Superstar Team workshops with actionable insights and a clear plan for success.

MIKE CLEARY

Mike Cleary brings unparalleled expertise in diesel technology to the 2024 6.7L PSD Diagnostics course. With a deep understanding of Ford’s Powerstroke Diesel systems, Mike has spent decades mastering diagnostics and repair techniques. His comprehensive knowledge and teaching style make complex topics accessible, empowering technicians to tackle challenging issues with confidence. Mike’s courses are perfect for those looking to enhance their technical skills and stay ahead in the rapidly evolving automotive industry.

OSCAR GOMEZ

With over 15 years of experience, Oscar Gomez, founder of M.A.T., has been instrumental in shaping the next generation of automotive technicians. Coming from a family of technicians, his passion for the craft is profound. Oscar combines his extensive credentials with a global teaching presence, having educated professionals at prestigious events like ASTE North Carolina, Vision KC, and Automechanika Mexico City. His hands-on, approachable style simplifies complex automotive concepts, leaving students confident and significantly more knowledgeable. A lifelong learner, Oscar continually hones his skills through reading, networking, and advanced training. Outside of teaching, he enjoys cycling, flying as a private pilot, and exploring local cuisines.

DAN VANCE

Dan Vance, the founder and managing partner of Advanced Local, has been a pivotal figure in the digital marketing landscape since establishing the company in 2016. Initially focused on broader digital marketing, Dan shifted his expertise towards the automotive industry, founding Shop Dog Marketing to cater specifically to auto repair shops. Under his leadership, the company has excelled in providing tailored strategies that enhance online visibility and customer engagement. Shop Dog Marketing offers a comprehensive suite of services, including SEO, PPC, local SEO, content marketing, email marketing, social media marketing, web design, and reputation management. Clients have reported a 45% increase in organic traffic and a 30% uplift in booking rates within three months of collaboration. Based in South Ogden, Utah, Dan balances his professional life with personal interests as a devoted family man and an e-bike enthusiast.


Coralee Zueff

I'm an award-winning master service advisor, public speaker, coach and an Amazon Bestseller writer. Being highly seasoned at what I do, I provide coaching and training to individual Service Advisors, Managers, Dealerships and Automotive Service Chains to communicate with their customers and technicians to increase approved work naturally and bring conflicts to rock bottom. Having exceptional communication skills helps me understand people's problems and develop effective solutions within no time. Parallel to this, I offer a free Breakthrough call to listen to what problems you are experiencing and put together a flow chart to get you out.

Why Choose These Instructors?

Rick, Oscar, Dan and Mike are not just instructors; they are industry leaders committed to sharing their wealth of knowledge. Their combined experience and passion for teaching ensure that every participant gains valuable skills and insights. Whether you’re looking to master financial management, marketing or elevate your technical prowess, learning from Rick White, Oscar Gomez, Dan Vance and Mike Cleary at the Texas 2-Step Training Event is an investment in your business’s future success.

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